telamerica Media
cable broadcast Espanol
Account Executive

position/title: Account Executive

reports to: Vice President, Sales

department: Sales

position summary:

Responsible for identifying new advertisers and grow of current advertiser accounts. Develops media plans that meet client and company goals and priorities. Develops and maintains agency/client relationships.

duties/responsibilities:

  • Daily contact with agencies/clients to:
    • Strengthen/maintain relationships
    • Develop monthly/quarterly/annual media plans
    • Create plan revisions, add to schedules
    • Proactively anticipate client needs
    • Address concerns and problem solve
    • Prepare and submit monthly/quarterly posts
  • Project and track sales by agency and advertiser
    • Maintain client/agency media history (network mix, rates, universes, CPMs, target demos, media objectives, issues, competitive intelligence, etc.)
  • Periodic travel to agency/client offices
  • Research and contact potential new advertisers
    • Follow up on new business leads
    • Conduct new business sales presentations
  • Develop client annual review presentations
  • Reconcile media plans and posts
    • Review approved plans, confirmations, posts
    • Review and approve ISCI/creatives

requirements:

  • Bachelor’s Degree
  • Proficient in Microsoft Office Applications
  • Strong analytical and interpersonal skills
  • Some travel required

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